Phase OverviewIDEO provides a format broken down into phases to help systemize the process of developing a business. The process begins with the inspiration phase where IDEO's system helps the user to identify what they want to focus on and get ideas flowing. Next, IDEO takes users through the ideation phases of synthesis and prototyping. In synthesis IDEO's system helps the user to convert their thoughts into feasible business ideas. Finally, prototyping leads the users through how do decided if there really is a market for and belief in there product or service.
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InspirationIn noticing problems in our own communities, we decided that there is an obvious element missing from schools and the way that they operate counselor/student relations.
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Ideation SynthesisThe problem: Students do not have an easy and anonymous way to interact with counselors.
The solution: We created an app driven counseling system to create the opportunity for all students to feel comfortable reporting and discussing issues with their counselors. |
PrototypingWe created a working model of an app using prototype on paper. This model utilizes touch-linked screenshots to take the user through a walkthrough of what using the app would really be like.
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Market ResearchQ: "Would you use this app if you were in high school?"
A: "I would definitely use it because of the ability to talk to counselors at any time anonymously." Q: "If you needed to talk to a counselor, would you rather do it anonymously or in person?" A: "Anonymously is much better so that kids can feel less embarrassed talking to counselors." |